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Justin App · Mental Health · iOS & Android · 2021–Present

The support network
that reaches out
when you can't.

When in crisis we lose perspective and feel we are a burden to those we need to reach out to. Justin solves that — a private support network that informs your people when to reach out to you, so you never have to ask.

ClientJustin App
RoleProduct Lead & Co-Founder
Year2021 — Present
DomainMental Health · Mobile
ScopeProduct design · Brand · Architecture
PlatformiOS · Android · Firebase
Justin App — mental health support network
1 in 5Adults experience mental health issues globally
PrivateSupport network of up to 5 people
ProactiveReaches out before you have to ask
01 — The problem

Asking for help is the hardest part.

When in crisis we lose perspective and feel we are a burden to those we need to reach out to for help. The dilemma for those willing to help is knowing when to offer support. Most mental health apps address the individual in isolation. Justin addresses the network — the people around you who want to help but don't know how.

US1 in 562.2 million adults
Australia1 in 54.5 million adults
UK1 in 416.75 million adults
02 — The solution

A personal support network standing by without having to ask for it.

Justin lets you build a private support network of up to 5 trusted people. When you're struggling, Justin informs your support network to reach out — without you having to ask. You stay in control. Your support knows when you need them.

Justin App — mobile interface
03 — Point of difference

Privacy, control, and proactivity. None offer all three.

01
Individual support up to 5 people

Your support network is private and personal — not a group chat.

02
Sovereignty and control

The user decides when and how their network is informed. Always in their hands.

03
Helping hand communicates one on one

Justin reaches out to each person in your network individually — not as a broadcast.

04
Contacts your helping hand

Justin encourages your support network to reach out to you proactively.

05
Never viewed — videos of support waiting for you

Personalised video messages from your support people, ready when you need them.

04 — The team

Built by people who understand both the human and the technical.

Adam Blaiklock
CEO & Co-Founder

25 years as a filmmaker and entrepreneur. Deep understanding of storytelling and how it can engage and motivate people. An instinctive leader with a keen ability to understand user needs.

Jonas Allen
Product Lead & Co-Founder

25 years as a product design leader. Proven track record building strong brands for startups and multinationals. Deep understanding of user-centered design principles and intuitive user experiences.

Troy Bebee
CTO

25 years running large technical teams and programs. Former CTO at Kasna, Platform Engineering Lead at Telstra. Deep expertise in scaling products to handle large user bases.

05 — Endorsements

Backed by clinicians, celebrated by users.

“..we'd be very keen to trial Justin when we start shooting BUMP 4 later this year. And I think it could address individual situations and reduce the stigma attached to mental wellbeing and fatigue.”

— Claudia Karvan, Actor/Producer

The thing I like about Justin is I am in control of my conversations.

Stella, 17yr old

I cannot recommend Justin highly enough. I think all parents should have this app.

Richard Roxburgh, Actor/Producer

I find it really great for that intended and purposeful communication. I use it with my kids.

Simon Baker, Actor/Producer

I think Justin is a great support tool for psychotherapy as peer support has proven to be an effective intervention.

Dr Casimir Liber, Psychiatrist

I congratulate you on what you have achieved. There is such a need for this app.

Dr Lindsay McMillan OAM

I endorse what you are doing.

Professor Ian Hickie, Co-Director Health and Policy, University of Sydney Brain and Mind Centre
06 — Tech stack

Built for mobile. Designed to scale.

Justin is built natively on both iOS and Android with a Google Cloud backend — architected from the ground up to handle the sensitivity and scale that a mental health platform requires.

Client
iOS
Swift
Android
Kotlin
Backend
Firebase
Firestore
App Engine
Cloud Build
Bitbucket
07 — The context

A growing global crisis. A gap in how we respond.

Mental health conditions affect 1 in 5 adults in Australia and the US, and 1 in 4 in the UK. The economic cost in Australia alone is $10.9 billion per year in lost productivity. Most responses are individual — therapy, apps, hotlines. Justin addresses the network around the individual.

$10.9BAnnual cost to Australian economy
1 in 5Adults affected in Australia
15%Experience anxiety disorders
6%Experience depression
08 — What's next

The mission continues.

Justin is live on iOS and Android. The focus is on growing the user community, deepening clinical partnerships, and building the evidence base for Justin as a peer support intervention.

Clinical trials

Working with psychiatrists and health institutions to build the evidence base.

Platform growth

Expanding the user community and support network features.